I called Joe Judge in February of 2011. “Joe,” I said, “I love my husband, my life in Washington, DC and my job. I’m 37 years old and my life rocks. What’s next?” Joe, a professional business consultant and coach said, “It would be my pleasure to speak with you more about that.”
Two years later I had the pleasure of cooking dinner for Joe. In the interim his advice and counsel had helped me discover and pursue a passion for storytelling, recipe creating, sharing the great joy of food and cooking in front of an audience every Saturday morning at Washington, DC’s Eastern Market. I had fallen in love and wanted to spend more time pursuing this passion that brought me great joy and humbled me with the opportunity to bring joy to others.
With a month to go before the start of my third season at the Market, Joe asked, “What are you going to do differently this year? How will you step up your game?” I told Joe that I was thinking it might be time for a logo, but I didn’t have a designer. Joe smiled.
He connected me with Jessie Judge, his daughter-in-law, a talented graphic designer and marketer. Over four weeks she has helped me understand that I’m passionate but not too serious. I’ve learned people think cooking with me is fun and relaxed. And I’ve reaffirmed my belief that each and every meal, no matter how simple, is an opportunity to celebrate our daily lives and the people who bring us joy.
Jessie found a way to take all of that and turn it into a logo. She did it brilliantly, with patience and insight.
I am sincerely grateful to them both.